What is the Scope of an MBA in Digital Marketing?

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Digital marketing focuses on increasing brand exposure and client base by using online media strategies such as social media marketing, search marketing, and email marketing. 

To build a complete marketing and brand plan, digital marketing channels your customers via social media sites such as Facebook, Instagram, Twitter, and conventional marketing channels. 

An online presence is critical for companies because it keeps consumers up to date on product offers, increases awareness and interaction before and after sales, welcomes new buyers, shortens the buyers’ cycle, and converts lead into buyers.

Before getting to know what is MBA in digital marketing? What is the scope of digital marketing? Let’s look at the difference between MBA in digital marketing course and a simple, online Digital marketing course. The Online Digital Marketing Course will teach about digital marketing elements and how to get the flow of setting up a brand or business digitally. Instead, MBA in digital marketing will add up selling strategy, Creative ideas in business, consumer psychology, broaden the understanding of products and how to sell online.

What exactly is an MBA in Digital Marketing?

MBA in digital marketing is a new generation program that builds on classic marketing ideas to address marketing sectors in the digital age. 

An MBA in Digital Marketing programme prepares students with the knowledge and skills needed to develop effective digital selling strategies while honing their creative abilities and broadening their understanding of digital platforms for marketing products/services. 

Graduates of this course can assist businesses in developing digital marketing strategies and efficient methods to communicate with their target set of consumers.

Marketing, Administrative Behavior, Fundamentals, Business Communication, Selling and Negotiation, and other topics are covered in this course. Although it builds on conventional marketing, it mainly focuses on digital media – no traditional marketing plan is studied. 

The MBA Digital Marketing programme covers marketing principles, mobile marketing, business communication, analytics, accounting and finance, strategy creation, international business, and other topics.

Digital Marketing’s Scope

Digital marketing has evolved and expanded as the most rapid way of marketing, reaching a larger audience.

Candidates may pursue a job in any field after finishing an MBA in digital marketing, specializing in areas such as marketing and advertising. Companies’ ultimate goal is to keep existing consumers and find new ones.

Through digital media, digital marketing is the most effective method for reaching and influencing consumers. Companies increasingly stay current by incorporating new components with the expanding social network. Most customers utilize smartphones and internet research before purchasing any items or investing in any services. 

Every small business and established corporation uses digital marketing to generate highly personalized marketing strategies for gaining target clients. These tactics provide a higher and quicker Return on Investment (ROI) for a lower investment.

According to data, over 9 million enterprises and businesses utilize Facebook to engage with their clients or consumers. As a result, media platforms are an exceedingly effective medium for digital marketing.

Companies use B2B and B2C digital marketing tactics on social media platforms. B2B marketing focuses on companies or groups of people with substantial investments, while B2C marketing focuses on individual customers, building brand recognition. 

In addition to social media marketing, these companies use the following techniques to establish their brand’s online presence and retain its identity.

  • Organic Search:

This strategy requires more refinement than traditional PPC marketing since marketers use keyword research and other search engine optimization techniques to organically present their material at the top of search results pages in Google or other search engines.

  • Paid Searches:

 Marketing firms pay Google and other search engine providers a fee every time someone searches for your phrase, and their advertising appears at the top of the page.

  • Content marketing:

Content marketing entails publishing articles, guides, and other online content in various forms to various audiences and consumers.

  • Email marketing campaigns:

When adequately performed, email marketing campaigns are the most successful and efficient marketing campaigns. Email marketing may be used by small firms as well.

  • Analytics:

 Data analytics is critical for measuring the performance of digital marketing tactics. Analytics allows you to track your success by utilizing tools to analyze how well your content works, whether you’re reaching the right people, how to achieve the most interaction, and why your audience is turning into paying customers.

  • Artificial Intelligence:

AI enables businesses to understand their clients better and tailor their offerings appropriately. AI aids in the detection and prediction of trends, including micro-trends. 

This technology can assist corporate executives in making strategic choices on the expansion of their services and products as this will significantly impact the digital marketing industry in the future decade. 

It also ensures that businesses do not squander their digital marketing efforts that do not provide results. That improved delivery and outcomes are achieved in the best possible manner.

  • Webinars and podcasts:

Building on content marketing, webinars and podcasts provide customers with video and audio material value for more significant marketing initiatives.

The breadth of digital marketing will only grow in the coming years.

  • Social Media Influencers:

 Many businesses collaborate with social media influencers to promote and educate the public about their brand. Social media influencers utilize their reach to interact with a specific demographic or target group. Providing honest feedback may persuade individuals to enjoy a brand’s goods and perhaps turn them into committed consumers.

  • Augmented and Virtual Reality:

Utilize augmented and virtual reality to increase brand recognition and better please consumers, resulting in massive earnings for the firm. 

Potential buyers may virtually experience your products/services in real-time, thanks to augmented reality and virtual reality. They may engage in virtual encounters that enhance their buyer’s trips.

Criteria for Eligibility

The following are the eligibility requirements for an MBA in digital marketing:

  1. The programme needs a bachelor’s degree in any topic or area with a minimum of 50% marks or an equivalent CGPA from a recognized university, institution, or college.
  2. Candidates in their last year of study may apply as well. However, they will only be admitted if they have received a minimum of 50% in their Bachelor’s degree.
  3. Candidates who have passed any national entrance tests, such as the CAT/ MAT/ CMAT/ GMAT or other equivalent admission exams, can apply for an MBA in digital marketing.

Opportunities for Employment

With clients’ rising online presence through social media and internet platforms, digital marketing will become more popular in the approaching era.

Businesses, enterprises, and organizations are engaging digital marketers to establish a presence in the market due to ongoing online market criteria. 

Some of the employment choices in digital marketing professions available to such graduates are given below:

  1. Content Marketing Manager:

Content marketing managers manage a company’s content strategy and implement content-delivery plans that include a variety of media such as print, video, audio, and so on.

  1. Social Media Manager: 

Social media managers are responsible for marketing social media duties and communicating with consumers and suppliers to manage social media sites and accounts to maintain consistent branding across diverse industries.

  1. Digital Marketing Manager: 

Digital marketing managers are in charge of designing and marketing programs that align with the organization’s objectives and profit margins. They use effective advertising methods in digital domains to promote goods and services.

  1. Public Relations Manager: 

A public relations manager assists in the coordination of media and public relations. Its role is to preserve its brand and image to support its business while maintaining media connections.

  1. Market Research Analyst:

The marketing research manager is responsible for acquiring data to assist the organization in selling its product and determining competitors. 

They investigate possible market circumstances to assess the sales of a product or service. They help their companies in deciding what their customers want and need.

  1. Advertising Manager:

 An advertising manager teaches customers and clients about new goods and innovations and manages the team in charge of advertising campaigns.

  1. Brand Manager:

 A Brand Manager ensures that the tactics developed aim to change customers’ perceptions of specific items via study and collaborative action. Their employment also includes assisting companies in delivering items or services appealing to their target clients.

Salary Scale

A Digital Marketer’s average pays after obtaining his master’s degree is almost Rs. 542,308 and is determined by a variety of variables.

The typical pay for a graduate is between 3 lakhs and 10 lakhs per year, depending on the individual’s education, talents, and competence, among other factors. A digital marketing manager with one year of experience earns an average salary of Rs 311,486. 

After 3-4 years of expertise, this rises to Rs.404,858. After finishing their specialty in digital marketing sectors, the best-paid professionals in digital marketing may earn an average of Rs. 702,856-Rs. 1,084,483. 

Following a path with an undergraduate degree and an MBA in digital marketing opens up a variety of options for candidates; you can choose a high-paying marketing management job with a lucrative annual salary that will increase with your experience in the particular field, as well as a lucrative prospect.


With the expansion of the economy and the growth of businesses in numerous disciplines, digital marketers are being hired by every organization to satisfy the expectations of customers and prospective purchasers. 

In a competitive market, every firm seeks to build an online branding presence to maintain their brand’s identity and appeal to the customers influenced by these social media platforms and networking.

An MBA in digital marketing allows you to explore the many opportunities given by these gadgets and technologies. 

You can be confident that a well-designed MBA program in digital marketing will help you learn the nitty-gritty of this industry and prepare you for a career. 

MBA programs guarantee complete placement assistance and roots into topics such as marketing and branding principles, company economics, strategy creation, operations, supply chain management, and much more. 

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