Marketing mediums: digital, traditional, experiential channels

Marketing Mediums: How to Choose the Right Channels to Grow Your Brand

Marketing Mediums, When we say “marketing medium,” we’re really talking about the channel you use to deliver your message to your audience. Think of it as the road your brand travels on to reach potential customers. Some common marketing mediums include: Social media platforms Search engines (organic and paid) Email TV, radio, print Outdoor (billboards, transit […]

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What is the Scope of an MBA in Digital Marketing?

Digital marketing focuses on increasing brand exposure and client base by using online media strategies such as social media marketing, search marketing, and email marketing.  To build a complete marketing and brand plan, digital marketing channels your customers via social media sites such as Facebook, Instagram, Twitter, and conventional marketing channels.  An online presence is […]

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