Marketing mediums: digital, traditional, experiential channels

Marketing Mediums: How to Choose the Right Channels to Grow Your Brand

Marketing Mediums, When we say “marketing medium,” we’re really talking about the channel you use to deliver your message to your audience. Think of it as the road your brand travels on to reach potential customers. Some common marketing mediums include: Social media platforms Search engines (organic and paid) Email TV, radio, print Outdoor (billboards, transit […]

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Marketing fundamentals visualized as a blueprint forming the foundation of a successful growth-focused marketing strategy

Marketing Fundamentals 101: How to Build a Winning Strategy

Marketing Fundamentals today moves fast, but the brands that win long term are usually the ones that stay rooted in the basics. When you understand the fundamentals, every campaign, piece of content, and ad starts to feel less like a gamble and more like a calculated move. Think of marketing fundamentals as the blueprint for […]

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What is the Scope of an MBA in Digital Marketing?

Digital marketing focuses on increasing brand exposure and client base by using online media strategies such as social media marketing, search marketing, and email marketing.  To build a complete marketing and brand plan, digital marketing channels your customers via social media sites such as Facebook, Instagram, Twitter, and conventional marketing channels.  An online presence is […]

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