The digital marketing landscape changes every year, and some years are more notable trends than others.
Whether you’re a marketer or small business trying to keep up with the latest trends in search engine optimization (SEO), social media campaigns, email marketing, paid advertising on Facebook and Google Adwords – there’s always something new happening that could affect your digital marketing strategy.
Before we head into 2022, I thought it would be helpful to look back at something major that happened in 2021.
Google’s latest algorithm change made SEO more challenging than ever.
The company released its core web vitals ranking factors and has since been updating them every month.
This update is revolutionary because it puts the power of search engine optimization directly into the hands of marketers and business owners.
With Google’s latest ranking factors, it is important to create content that aligns with what your customers are looking for on search engines and update your website to have the best possible user experience.
Digital marketing trends for 2022
Let’s take a look at some of the most important trends in 2022 that will shape your approach to digital marketing and help you make informed decisions when it comes to using technology for business or personal purposes:
1. The Rise of AI in Digital Marketing
Artificial Intelligence (AI) is now used by many companies across all sectors including retail, banking, healthcare, and more.
AI is being used as an effective tool for marketing purposes too.
AI not only automates basic tasks like reporting on website traffic but can also recommend keywords to optimize a company’s organic search ranking or even predict what customers are likely to buy in the future based on their past purchases and browsing history.
This means that by 2022 it will be important to use AI in conjunction with SEO and other digital marketing strategies if you are looking to rank higher on search engines like Google.
AI is revolutionizing the way marketers approach digital marketing and businesses should consider using this technology as well.
2. Chatbots and Voice Assistants
Digital assistants like Google Assistant and Amazon’s Alexa are becoming more popular by the day.
According to industry projections, the market value of voice-based shopping will reach 40 billion by 2022, and consumer spending via voice assistants is also projected to reach 18%.
Many businesses have started using chatbots to help automate customer service needs for better efficiency when handling customers’ inquiries on social media channels, email marketing, and other online platforms.
Chatbots can answer customer questions with little to no human involvement from a company’s side.
Chatbot dialogue is typically powered by artificial intelligence (AI) which gives the chatbot an actual personality – this makes it more fun for customers to interact with companies using chatbots as opposed to simply communicating through social media.
Chatbots are an excellent way to provide customers with a personalized and enjoyable experience so they will want to interact more often with your company!
In 2022, businesses of all sizes need to have chatbots integrated into their digital marketing strategy to increase customer interactions on the web.
3. The Transition to Mobile-First Marketing
As more people are using smartphones and tablets instead of desktops, businesses need to create mobile-friendly content that will rank higher in search engines.
Mobile marketing strategies can be as simple as optimizing your website’s design so that it automatically adapts for smaller screens or creating a separate app with your company’s information to be downloaded on mobile phones and tablets.
In 2022, it is important to use a responsive design for your website or app that will allow customers with any device type to easily access the content you offer.
AMP (accelerated mobile pages) is another option that makes content load faster on smartphones and tablets.
Mobile-first marketing will be the most important trend for businesses in 2022 so it’s essential to start now!
4. Multichannel Marketing For Connected Digital Experience
Connecting with customers today means using multiple channels of interaction. The days of just relying on websites and cold-calling are over!
Multichannel marketing can involve creating a blog, website, social media, and Whatsapp group presence in addition to hosting webinars/events or attending conferences!
It’s not enough for businesses to focus on just one channel – they need an integrated approach that will allow them time to create content for each platform while still maintaining their brand voice.
In 2022, businesses need to create a strong customer base by using as many channels of marketing and communication as possible!
5. Digital Tasks and Marketing Automation
As technology continues to advance, marketing automation tools are becoming more and more popular.
Marketing automation makes it possible for marketers to automate repetitive tasks in real-time, using a variety of marketing channels.
Some tasks that can be automated are saving time researching and compiling data, managing social media posts by scheduling them in advance, or sending out prewritten email templates to customers who have not opened your emails within the last few days!
In 2022, automation will become more important for businesses as it allows marketers to spend more time on higher-level and strategic tasks.
Conclusion:
It’s important to be aware of what trends are coming up in the future so you can prepare for them now and stay ahead of the competition.
In my opinion, the future of marketing is AI-based. So the sooner a business starts investing in AI, the more likely it will be to succeed!
