Fremont, CA: Newfold Digital, a leading web technology provider backed by Clearlake Capital Group, L.P. (together with its affiliates, "Clearlake"), and Siris Capital Group, LLC, has announced the new acquisition of Yoast, the leading search engine optimization (SEO) plugin provider for WordPress. The acquisition is a part of Newfold Digital's long-term strategy to connect Newfold Digital customers with world-class web presence services and tools to empower online success in a digital world.
"SEO is a growing need in our customer base and essential to online success, especially as we see more businesses expand their online presence," stated Sharon Rowlands, President and CEO of Newfold Digital. "Yoast is a well-known and respected brand in the WordPress community. We are excited to welcome them to the Newfold family and to help improve SEO and drive visitors to our growing customer base."
Yoast is a WordPress plugin that powers over 12 million websites. The plugin assists website owners in increasing traffic from search engines like Google and Bing, increasing reader engagement and attracting more visitors from social media. In addition, the company has a robust online academy with SEO training courses. Newfold Digital will use Yoast's expertise to expand its SEO offerings in order to better serve the company's approximately seven million customers.
"We're excited to join Newfold Digital to continue our mission of SEO for everyone by leveraging the leading global portfolio of web presence brands," stated Marieke van de Rakt, CEO of Yoast. "We are confident that the strength and leadership Newfold Digital provides will help to ensure Yoast remains the most used SEO plugin for WordPress for many years to come and will fuel future innovation."
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